Browsing by Subject "Marketing practices"
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Effect of relationship marketing on customer loyalty to brand choice: a survey of supermarkets in kisumu city
(2018)Organizations entirely rely on a proportion of core customers for profitability and financial survival. Essential and deliberate marketing practices like quality products, quality of services, as well as appropriate product ... -
Effects of marketing communication strategies on organizational performance of beauty product firms in Kisumu
(Maseno University, 2018)The marketing industry today is facing a massive challenge. The old traditional media channels used to market products and services and persuade customers is losing its momentum and effectiveness due to changing customer ...