• Influence of Customer Experience Dimensions on Purchase behaviour in Kenyan Hotels 

      Beatrice Chepngetich, Oscar Kambona Ouma, Fredrick Onyango Aila (European Journal of Business and Management, 2019-07-31)
      Customer experience has been found to be a competitive edge for many hospitality industries. The growth and survival of many hotel industries depend on its ability to manage and create memorable experience. Research on ...