Sustainable Use of Business Intelligence Tools at Coca-Cola Kisii Bottlers (K) Limited

Abstract

Computer Based Information Systems in organizations gather and store voluminouselectronic data that can be a useful resource in supporting management decision making. Business Intelligence (BI)tools provide a means of unifying and sifting vast amounts of suchdata so as to glean insightsthat are handy in management decision making. Thisproject aimed at finding a sustainable solution to the underutilization of BusinessIntelligence tools to support decision making from the volumes of existing electronic data in organizations. The study assessedthe challenges in the use of BusinessIntelligence tools and sought to generate Key Performance Indicators that can be tracked to enhance the use of BI tools. Data was collected through the use of interviews, and thematic analysis method was used to analyze the responsesobtained. Purposivesampling method was used to get respondents,drawn from businessand Information Technology functions of the studied organization. Whereas this study was confined to specific company in the soft drinks industry, the findings can be of relevance to a wider group of related organizations in the industry and beyond. The study has generated an in-depth understanding of the issues related to the use of BusinessIntelligence tools and hopes to . improve the existing policies related to use of Businesslntelllqence in organizations. The findings will therefore facilitate better management decision making and consequently better realization of organizational goals.