| dc.description.abstract | Computer Based Information Systems in organizations gather and store voluminouselectronic
data that can be a useful resource in supporting management decision making. Business
Intelligence (BI)tools provide a means of unifying and sifting vast amounts of suchdata so as
to glean insightsthat are handy in management decision making. Thisproject aimed at finding
a sustainable solution to the underutilization of BusinessIntelligence tools to support decision
making from the volumes of existing electronic data in organizations. The study assessedthe
challenges in the use of BusinessIntelligence tools and sought to generate Key Performance
Indicators that can be tracked to enhance the use of BI tools. Data was collected through the
use of interviews, and thematic analysis method was used to analyze the responsesobtained.
Purposivesampling method was used to get respondents,drawn from businessand Information
Technology functions of the studied organization. Whereas this study was confined to specific
company in the soft drinks industry, the findings can be of relevance to a wider group of
related organizations in the industry and beyond. The study has generated an in-depth
understanding of the issues related to the use of BusinessIntelligence tools and hopes to
. improve the existing policies related to use of Businesslntelllqence in organizations. The
findings will therefore facilitate better management decision making and consequently better
realization of organizational goals. | en_US |
