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Influence of Marketing Communication on Micro-Enterprise Performance in Kericho County, Kenya
(2011)
Past research has shown that marketing communication influences financial
performance of firms never the less, scanty information is available on non-financial
measures. This Study intends to empirically determine the ...
Head teachers’ Computer Competency and Computerized Management Systems Adoption in Public Primary Schools, Kadibo Division, Kenya
(2011)
Introduction of education management information systems may contribute to
improved management and academic performance. Kenyan schools however still use
manual record keeping for daily managerial activities. Relationship ...
Biosecurity Factors Informing Consumer Preferences for Indigenous Chicken: A Literature Review
(2011)
Indigenous chicken sector exhibits a very low adoption of biosecurity practices,
thus is highly precarious in the wake of avian disease outbreak. Consumer preferences on
the other hand seem strong for this chicken ...
Relationship between use of Information Communication Technologies (ICT) and the performance of small enterprises in Kisumu city
(2011)
Information communication technologies (ICT) offer options for developing and improving
products to achieve a competitive edge in the marketplace. ICT is a key driver of business
strategy and its efficiency and ...
Effect of airport expansion on business opportunities in Kisumu
(2011)
The objective of this study is to analyze the effect of airport expansion on business
opportunities. The study location was in Kisumu, Kenya and the population was 11,132
businesses comprising of wholesalers, retailers, ...
Mediating Effect of Marketing Communication in the Relationship between Entrepreneurial Orientation and Micro-Entreprise
(2011)
Performance of micro-enterprises has been linked to entrepreneurial orientation (EO).
However, this cannot be viewed in a direct perspective as suggested in past studies
because this direct link accounts for a small ...
Multinational Channel Strategy and Customer Value in an Emerging Economy
(Australian Journal of Business and Management Research (AJBMR), 2011-12-01)
This paper examines the impact of multinational channel strategy on customer
value by assessing customer demand side issues. It assess the relationship between order
cycle time, stock availability and sales to describe ...
Mediating Effect of Marketing Communication in the Relationship between Entrepreneurial Orientation and Micro-Entreprise
(2011)
Performance of micro-enterprises has been linked to entrepreneurial orientation
(EO). However, this cannot be viewed in a direct perspective as suggested in past studies
because this direct link accounts for a small ...