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Now showing items 51-59 of 59
The relationship between customer service quality and customer loyalty among retail pharmacies in Western Kenya
(2012)
The sought to establish the effect of relationship quality on customer loyalty
among registered pharmaceutical firms in Western Kenya. The study used descriptive
research design in which multistage sampling technique ...
Influence of Marketing Communication on Micro-Enterprise Performance in Kericho County, Kenya
(2011)
Past research has shown that marketing communication influences financial performance of
firms never the less, scanty information is available on non-financial measures. This Study
intends to empirically determine the ...
Impact of motorcycle tax on the emergency of other related business activities in Siaya District
(2015-12-31)
In Kenya there has been a significant increase of motorcycle taxi business since
2005 to date. This has resulted into diversification in transport industry and the competitive
framework amongst the key operators in the ...
The place of strategy analysis and choice Approaches in Strategic management research in Kenya
(2011)
Globally, strategic management of organizations is important. This is driven by
numerous and dynamic challenges organizations continue to experience in the environment
in the form of increased competition, depletion ...
Construction and validation of consumer attitudes on biosecurity principles: A methodological perspective
(International Institute for Science, Technology & Education (IISTE), 2012)
The purpose of this study is to examine how companies could prepare themselves to deal effectively with
strategic issues affecting them with particular reference to the insurance industry in Kenya. This follows the
turbulent ...
Multinational Channel Strategy and Customer Value in an Emerging Economy
(Australian Journal of Business and Management Research (AJBMR), 2011-12-01)
This paper examines the impact of multinational channel strategy on customer
value by assessing customer demand side issues. It assess the relationship between order
cycle time, stock availability and sales to describe ...
Assessment of road contractors’ eprocurement adoption barriers in Kenya rural roads authority, Kenya
(International Journal of Development and Sustainability, Volume 7 Number 4 (2018): Pages 1286-1298, 2018-05)
The study assessed road contractors’ e-procurement adoption barriers in KeRRA Busia guided by resource based and
legitimacy theories on a descriptive design. A sample size of 323 out of 1667 contractors was drawn using ...
Validating Measures in Business Research: Practical Implications
(2015-08-31)
Instrument validity, though at the heart of quantitative business research, has not
been adequately treated by novice researchers and advisors alike, potentially invalidating
otherwise good research. This paper reviews ...
Mediating Effect of Marketing Communication in the Relationship between Entrepreneurial Orientation and Micro-Entreprise
(2011)
Performance of micro-enterprises has been linked to entrepreneurial orientation
(EO). However, this cannot be viewed in a direct perspective as suggested in past studies
because this direct link accounts for a small ...