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Adding Customer Value Through Effective Distribution Strategy: The Case of Coca-Cola's Equator Bottlers Limited, Kenya
(VDM Publishing, 2011)
Adding Customer Value Through Effective Distribution Strategy: The Case of Coca-Cola's Equator Bottlers Limited, Kenya
Investor Behaviour towards Initial Public Offers (IPOs) in Kenya: A Re-Modelling of the Harry Markowitz’s Risk-Return theory?
(International Association of African Researchers, 2019)
The period 2000-2013 witnessed a tremendous rise in investor participation in IPOs in Kenya. During this period a number of IPOs resulted in over-subscription. Outstanding cases include; Kenya-Re (334%), Kengen (236%), ...
Factors Influencing Adoption-Use of Open Source ERP by Deposit-Taking Saccos in Kenya
(International Journal of Managerial Studies and Research (IJMSR), 2019)
The deposit taking saving and credit cooperative societies (Deposit-Taking SACCOs) are increasingly utilizing open source enterprise resource planning (open source ERP) to improve the efficiency with the least possible ...
Influence of Marketing Communication on Micro-Enterprise Performance in Kericho County, Kenya
(2011)
Past research has shown that marketing communication influences financial
performance of firms never the less, scanty information is available on non-financial
measures. This Study intends to empirically determine the ...
Associating Biosecurity to Preferences
(Engineers Publication House (EPH), 2017-07)
Poultry biosecurity refers to procedures used to prevent the introduction and spread of diseasecarrying organisms in poultry flocks. Literature shows that indigenous chickens are not produced in biosecure conditions raising ...
Strategy control and organization social performance: A conceptual Review
(2016)
It is argued that strategy control is responsible for favourable strategy
implementation outcomes. This paper aims at examining literature on strategic control and
organization social performance and expose literature ...
The Relationship between Fiscal Deficits and Economic Growth in Kenya: An Empirical Investigation
(2013)
The Kenyan government has been committed to a stable macroeconomic
environment, characterized by low and stable inflation and sound fiscal policy. However, in
the late 1970s to date, the government has continued to ...
Effect of Microfinance Services on the Financial Empowerment of Youth in Migori County, Kenya
(Business and Management Review, 2012)
The current global youth population is the largest in history. Of the world’s 3 billion people estimated to be under the age of 25, approximately 1.3 billion are between the ages of 15 and 24. This group is faced with ...