Strategy Formation, Execution Capability, and Innovation- Performance Relationship to Farms’ Strategic Orientation: A Study of Safaricom, Nairobi, Kenya

Abstract

Effective Strategy formation, execution capability is a complex organizational resource capability that should lead to superior performance. Empirical research on strategy has examined the strategy formation capability from many perspectives. However, no study has examined a comprehensive model of strategy formation in the context of the firm`s strategic orientation. Such a model is developed and examined by this study. The results show that strategic orientation moderates the relationship between different elements of the strategy formation capability and performance. Top innovators collaborate extensively with a wide range of partners, both inside and outside their industries.