DETERMINANTS OF SALE RESPONSE PROBABILITY AND TOURISM BACKWARD LINKAGE WITH LOCAL MICRO AND SMALL ENTERPRISES OF KISUMU COUNTY–KENYA

Abstract

Contribution/Originality: The papers primary contribution is the finding that location of tourism enterprises affect tourism backward linkage with local economy and local sale response probability is enhanced mainly by quality of local supplies. Visitor length of stay effect on economy depends on strength of linkage between tourism and local economy.