Relationship between Bio security principles and consumer attitudes

Abstract

Indigenous chicken abound in Kenya and are produced under minimal/very low levels of biosecurity principles resulting in low productivity. Consumers however exhibit high preferences indigenous chicken products. The aim of this research was to establish the relationship biosecurity principles and intentions to consume indigenous chicken in Kisumu City, Kenya. The subaim was to test the significance of this relationship, if any. Using a descriptive research design, a questionnaire was administered on 281 respondents (females= 48%) in Kisumu City (78% response rate), and relationship established through Spearman rank correlation. Observed low and insignificant correlations for management of the flock=. 064 (p=. 296); control ofincoming animals=. 080 (p=. 185); and control of other animals=. 094 (p= 120). Only control of in-and out-going materia l=. 127 (p=. 035) had a …