| dc.description.abstract | Indigenous chicken abound in Kenya and are produced under minimal/very low
levels of biosecurity principles resulting in low productivity. Consumers however exhibit high
preferences indigenous chicken products. The aim of this research was to establish the
relationship biosecurity principles and intentions to consume indigenous chicken in Kisumu
City, Kenya. The subaim was to test the significance of this relationship, if any. Using a
descriptive research design, a questionnaire was administered on 281 respondents
(females= 48%) in Kisumu City (78% response rate), and relationship established through
Spearman rank correlation. Observed low and insignificant correlations for management of
the flock=. 064 (p=. 296); control ofincoming animals=. 080 (p=. 185); and control of other
animals=. 094 (p= 120). Only control of in-and out-going materia l=. 127 (p=. 035) had a … | en_US |
