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Now showing items 11-13 of 13
Influence of Marketing Communication on Micro-Enterprise Performance in Kericho County, Kenya
(2011)
Past research has shown that marketing communication influences financial performance of
firms never the less, scanty information is available on non-financial measures. This Study
intends to empirically determine the ...
The place of strategy analysis and choice Approaches in Strategic management research in Kenya
(2011)
Globally, strategic management of organizations is important. This is driven by
numerous and dynamic challenges organizations continue to experience in the environment
in the form of increased competition, depletion ...
Mediating Effect of Marketing Communication in the Relationship between Entrepreneurial Orientation and Micro-Entreprise
(2011)
Performance of micro-enterprises has been linked to entrepreneurial orientation
(EO). However, this cannot be viewed in a direct perspective as suggested in past studies
because this direct link accounts for a small ...