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Influence of Marketing Communication on Micro-Enterprise Performance in Kericho County, Kenya
(2011)
Past research has shown that marketing communication influences financial
performance of firms never the less, scanty information is available on non-financial
measures. This Study intends to empirically determine the ...
Determining Automation Effect on Market Efficiency
(2013-11-30)
The aim of this research was to better understand technology-induced market
changes. The Nairobi Security Exchange was studied and the effects of an automation
exercise carried out in 2006, was the research focus. ...
The Relationship between Fiscal Deficits and Economic Growth in Kenya: An Empirical Investigation
(2013)
The Kenyan government has been committed to a stable macroeconomic
environment, characterized by low and stable inflation and sound fiscal policy. However, in
the late 1970s to date, the government has continued to ...
Uptake of task shifting as a community strategy in Kenya
(2013-05-30)
The objective of the study was to evaluate the uptake of task shifting as a
community strategy in Kenya. This study adopted qualitative data collection methods in three
different contexts; peri-urban, rural and arid ...
Head teachers’ Computer Competency and Computerized Management Systems Adoption in Public Primary Schools, Kadibo Division, Kenya
(2011)
Introduction of education management information systems may contribute to
improved management and academic performance. Kenyan schools however still use
manual record keeping for daily managerial activities. Relationship ...
Influence of promotional strategies on banks performance
(African Field Epidemiology Network, 2012)
This paper examines the nature and influence of the relationship between the bank's
promotional strategies and its performance and seeks to determine the importance of
promotional strategies in explaining the bank's ...
Determining Automation effect on market efficiency
(2013-11-30)
The aim of this research was to better understand technology-induced market changes. The Nairobi Security Exchange was studied and the effects of an automation exercise carried out in 2006, was the research focus. Adoption ...
Relationship between Bio security principles and consumer attitudes
(2013-08-31)
Indigenous chicken abound in Kenya and are produced under minimal/very low
levels of biosecurity principles resulting in low productivity. Consumers however exhibit high
preferences indigenous chicken products. The aim ...
The relationship between customer service quality and customer loyalty among retail pharmacies in Western Kenya
(2012)
The sought to establish the effect of relationship quality on customer loyalty
among registered pharmaceutical firms in Western Kenya. The study used descriptive
research design in which multistage sampling technique ...
Biosecurity Factors Informing Consumer Preferences for Indigenous Chicken: A Literature Review
(2011)
Indigenous chicken sector exhibits a very low adoption of biosecurity practices,
thus is highly precarious in the wake of avian disease outbreak. Consumer preferences on
the other hand seem strong for this chicken ...