Browsing Department of Communication and media technology by Subject "Behaviors, Earned Media, Mass Campaigns, News Stories, Target Audience"
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Important pillars in delivery of mass campaign messages to a target audience through earned media
(Maseno University, 2022)Over the years, the remits of different theoretical and policy discourses on media issues have dealt with how conventional forms of mass media are a crucial ingredient for effective media campaigns. They have marked and ...