Department of Communication and media technology

Employees’ Perception on Internal Communication during Unrest in Public Universities in Western Kenya

Samuel Aron Issak (EAS Journal of Humanities and Cultural Studies, 2021)

Public universities in Kenya have experienced recurrent employees’ unrest which could be as a result of ineffective internal communication between the university and its employees. During crisis, effective internal ...

Establishing Internal Communication Channels Preferred by the Employees of Public Universities in Western Kenya during Unrest

Ali M.A., Nyambuga C., Yakub A (International Journal of Journalism and Mass Communication, 2018)

Public universities in Kenya have experienced recurrent employees unrest which could be as a result of ineffective internal communication between the university and its employees. During crisis, effective internal ...

Role Of Dholuo FM Radio Programmes In Flood Warning In West Nyakach Division, Kenya

Ali Molly Anyango, Charles Nyambuga,Yakub Adams (International Journal of Innovative Research and Advanced Studies (IJIRAS), 2017)

Flooding is an uncertain phenomenon thus advance warning, evacuation and flood control are effective and sustainable methods of reducing the devastation caused by floods. Raising awareness and preparing the population ...

Male Circumcision Interpersonal Messages and Uptake of Voluntary Medical Male Circumcision (VMMC) among Married Men in Teso South Sub County, Kenya: A Qualitative Study Using

Omukule Emojong', Hellen Mberia, Ndati Ndeti (The International Journal of Humanities and Social Studies, 2018)

Voluntary Medical Male circumcision (VMMC) reduces risk of heterosexually acquired HIV. Kenya adopted VMMC as an HIV intervention in 2008 and has been making remarkable progress towards achieving its male circumcision ...

An Introduction to Communication, Nairobi, Kenya

Rahab Nyaga, Dorothy Njoroge, and Charles Nyambuga (International Journal of Communication, 2017)

because it comes at a time when communication scholars from the global South are increasingly challenging the dominance of Western modernity in communication and media studies. Many scholars have decried the U.S.–UK ...

Evaluation Of Internal Communication Channels Used To Communicate To Employees During Unrest In Public Universities In Western Kenya

Ali Molly Anyango, Charles Nyambuga, Yakub Adams (International Journal of Innovative Research and Advanced Studies (IJIRAS), 2018)

Communication experts have echoed the need for effective communication as a major factor leading to organizational success. Despite vast research on organizational internal communication, literature on how public universities ...

Role Of Dholuo FM Radio Programmes In Flood Warning In West Nyakach Division, Kenya

Ali Molly Anyango, Charles Nyambuga,Yakub Adams (International Journal of Innovative Research and Advanced Studies (IJIRAS), 2017)

Flooding is an uncertain phenomenon thus advance warning, evacuation and flood control are effective and sustainable methods of reducing the devastation caused by floods. Raising awareness and preparing the population ...

Nexus between women voters’ radio exposure and grassroots electoral participation under the new devolved political dispensation in Kenya

Thomas Ibrahim Okinda, Charles Ongandi Nyambuga, Benson Oduor Ojwang (Некоммерческое партнерство Национальная ассоциация масс-медиа исследователей, 2020)

This article examines the nexus between women voters’ radio exposure and participation in the 2013 Kenyan general election in Kakamega County located in the western part of the country. This research grounded in political ...

Radio Exposure and Drivers of Electoral Participation among Women Voters under the New Devolved Political Structure in Kenya

Romanian Journal of Communication and Public Relations (Romanian Journal of Communication and Public Relations, 2021)

Radio dominates the news media ecosystem in Kenya. However, little is known about the relationship between radio exposure and drivers of electoral participation in Kenya. This research thus examines the correlation between ...

Sociodemographic Characteristics and Political Attitudes as Correlates of Women Voters’ Electoral Participation in Counties in Kenya

Thomas Ibrahim Okinda, Benson Oduor Ojwang, Charles Ongadi Nyambuga (Politikon: The IAPSS Journal of Political Science, 2020)

This article examines sociodemographic characteristics and political attitudes predicting women voters’ participation in the 2013 general election in Kakamega County, Kenya. Survey data from 372 women voters were collected ...

Women Voters’ Radio Exposure by Sociodemographics During the 2013 Kenya General Election Campaigns in Kakamega County: Implications for Policy and Broadcast Journalism

Thomas Ibrahim Okinda, Benson Oduor Ojwang, Charles Ongadi Nyambuga (African Journalism Studies, 2020)

Sociodemographics shape audience exposure to radio. However, it remains unclear whether these sociodemographics correlate with women voters’ radio exposure during elections in Kenya. Grounded in political mobilization, ...

Influence of radio on women voters’ political knowledge on the 2013 Kenyan general election

Thomas Ibrahim Okinda, Charles Ongandi Nyambuga, Benson Oduor Ojwang (Acta Universitatis Danubius. Communicatio, 2020)

Prior research reveals a positive correlation between citizens’ radio exposure and political knowledge in Africa. However, little is known about the connection between women voters’ radio exposure and political knowledge ...

Exposure and predictors of intention to use HIV pre-exposure prophylaxis (PrEP) among adolescent girls and young women: assessment of Jipende JiPrEP campaign in Kisumu, Kenya

Sarah Hawi Ngere, Dickens Omondi Aduda, Charles Ongadi Nyambuga, Patience Aoko Oduor, Hellen Aoko Awuoche, Maryanne Akoth Nyanjom, George Omondi Otieno (PAMJ-One Health, 2021)

Introduction: Pre-exposure Prophylaxis (PrEP), an effective user-dependent HIV prevention method is especially viable for adolescent girls and young women (AGYW). Behavioral interventions designed to enhance uptake of and ...

Kisumu County Secondary School Students’ Preferences to Content Published In the Pulse Magazine in Retrospect to Negative Behaviour

S Owuor, Nyambuga C, A. Yakub (Scholars Middle East Publishers, Dubai, United Arab Emirates, 2020-10-05)

Globally the print media has made strides in publishing content that is appealing to readers. The Kenyan mainstream newspapers have established colourful and sensational pullouts to attract youthful readers. Among the most ...

Kisumu County Secondary School Students’ Preferences to Content Published In the Pulse Magazine in Retrospect to Negative Behaviour

S Owuor, Nyambuga C, A. Yakub (Scholars Middle East Publishers, Dubai, United Arab Emirates, 2020-10-05)

Globally the print media has made strides in publishing content that is appealing to readers. The Kenyan mainstream newspapers have established colourful and sensational pullouts to attract youthful readers. Among the most ...

THE FREQUENCY OF CONTENT WITH ELEMENTS OF NEGATIVE BEHAVIOUR PUBLISHED IN THE PULSE MAGAZINE

S OWUOR, A YAKUB, C. NYAMBUGA (Quantum Academic Publisher, 2020-10-18)

Globally the print media has made strides in publishing content that is appealing to readers. The Kenyan mainstream newspapers have established colourful and sensational pullouts to attract youthful audience. Among the ...

Globally the print media has made strides in publishing content that is appealing to readers. The Kenyan mainstream newspapers have established colourful and sensational pullouts to attract youthful readers. Among the most popular free pullout entertainment magazines is the ‘Pulse’ which is accessed by the youth in secondary schools and its content may be having a behavioural impact on them. The objective of the study was to establish the preference secondary school students have to content published in the Pulse on negative behaviour that is likely to motivate students to engage in practices that contribute to cases of early pregnancies, sexually transmitted diseases, and drug abuse. The study was guided by the Media Dependency Theory by Ball-Rokeach and DeFluer [1], showing audience dependency on media information. The study adopted a cross-sectional design targeting a population of 24,539 students. A sample size of 393 was drawn from the population of 24,539 students using Yamane [2], sample size formula. The study thereafter administered questionnaires to the 392 students. The study established that 356 respondents out of the 393 found content in the Pulse magazine appealing at a frequency rate of 90%. This was of concern due to the likelihood that the youth would engage in risky behaviour if given a chance leading to outcomes detrimental to their health and academic performance. The study will assist education policy makers, the media, and academicians in establishing ethical policies during the development of print media content

A.D Orawo, Kutoto P, Owuor S (University of Eldoret (Kenya) and Anambra State University (Uli, Nigeria), 2014)