Department of Communication and media technology
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Recent Submissions
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Use of peer-education as an interpersonal communication channel in the voluntary medical male circumcision campaign to prevent HIV infections
(Jozac Publishers, 2024-07-25)Behaviour change communication experts recognise peer-education as an important propeller of health communication owing to its ability to engender compliance through characteristic sharing. This study examines the utility ... -
Media Exposure and Awareness Creation: Examination of a Vernacular Radio Health Programme on Type 2 Diabetes
(Scholars Middle East Publishers, Dubai, United Arab Emirates, 2023-04-30)Communication research has established a cause-effect relationship between amount of media exposure and audience awareness about issues in the society. Against this, different media programmes have been rolled out in an ... -
Important pillars in delivery of mass campaign messages to a target audience through earned media
(Maseno University, 2022)Over the years, the remits of different theoretical and policy discourses on media issues have dealt with how conventional forms of mass media are a crucial ingredient for effective media campaigns. They have marked and ... -
Fear-arousing persuasive communication and behaviour change: Covid-19 in Kenya
(Intellect, 2021)With the absence of immunological, pharmacological or any other known medical interventions, the change in norms, behaviour and attitude of the public remains the only possible way that may be considered for prevention and ... -
Communicating Through Service Charter to Enhance Delivery of Immigration Services in Kenya
(Research Academy of Social Sciences, 2014)This study sought to establish the role played by communication in the on-going reform programmes in Kenya’s public sector and, particularly, in the immigration department. In particular, it has investigated the function ... -
The Significance of Livelihood Support Projects to Health Communication Strategies in Resource-deprived Settings: A Look at the Medical Male Circumcision Programme in Siaya County, Kenya
(Research on Humanities and Social Sciences, 2020)Behaviour change communicators and health experts often assume that individual beliefs and perceptions hold the key to explaining health behaviours, thereby ignoring the extraneous constraints that obtain in the ... -
Barriers to Interpersonal Communication as a Tool for Improving the Uptake of Voluntary Medical Male Circumcision in Siaya County, Kenya
(Journal of Health, Medicine and Nursing, 2020)Despite its acknowledged importance in health management, particularly when dealing with such sensitive issues that transcend the boundaries of health as sexuality, stigma and discrimination, there is little research on ... -
Employees’ Perception on Internal Communication during Unrest in Public Universities in Western Kenya
(EAS Journal of Humanities and Cultural Studies, 2021)Public universities in Kenya have experienced recurrent employees’ unrest which could be as a result of ineffective internal communication between the university and its employees. During crisis, effective internal ... -
Establishing Internal Communication Channels Preferred by the Employees of Public Universities in Western Kenya during Unrest
(International Journal of Journalism and Mass Communication, 2018)Public universities in Kenya have experienced recurrent employees unrest which could be as a result of ineffective internal communication between the university and its employees. During crisis, effective internal ... -
Role Of Dholuo FM Radio Programmes In Flood Warning In West Nyakach Division, Kenya
(International Journal of Innovative Research and Advanced Studies (IJIRAS), 2017)Flooding is an uncertain phenomenon thus advance warning, evacuation and flood control are effective and sustainable methods of reducing the devastation caused by floods. Raising awareness and preparing the population ... -
Male Circumcision Interpersonal Messages and Uptake of Voluntary Medical Male Circumcision (VMMC) among Married Men in Teso South Sub County, Kenya: A Qualitative Study Using
(The International Journal of Humanities and Social Studies, 2018)Voluntary Medical Male circumcision (VMMC) reduces risk of heterosexually acquired HIV. Kenya adopted VMMC as an HIV intervention in 2008 and has been making remarkable progress towards achieving its male circumcision ... -
An Introduction to Communication, Nairobi, Kenya
(International Journal of Communication, 2017)because it comes at a time when communication scholars from the global South are increasingly challenging the dominance of Western modernity in communication and media studies. Many scholars have decried the U.S.–UK ... -
Evaluation Of Internal Communication Channels Used To Communicate To Employees During Unrest In Public Universities In Western Kenya
(International Journal of Innovative Research and Advanced Studies (IJIRAS), 2018)Communication experts have echoed the need for effective communication as a major factor leading to organizational success. Despite vast research on organizational internal communication, literature on how public universities ... -
Role Of Dholuo FM Radio Programmes In Flood Warning In West Nyakach Division, Kenya
(International Journal of Innovative Research and Advanced Studies (IJIRAS), 2017)Flooding is an uncertain phenomenon thus advance warning, evacuation and flood control are effective and sustainable methods of reducing the devastation caused by floods. Raising awareness and preparing the population ... -
Nexus between women voters’ radio exposure and grassroots electoral participation under the new devolved political dispensation in Kenya
(Некоммерческое партнерство Национальная ассоциация масс-медиа исследователей, 2020)This article examines the nexus between women voters’ radio exposure and participation in the 2013 Kenyan general election in Kakamega County located in the western part of the country. This research grounded in political ... -
Radio Exposure and Drivers of Electoral Participation among Women Voters under the New Devolved Political Structure in Kenya
(Romanian Journal of Communication and Public Relations, 2021)Radio dominates the news media ecosystem in Kenya. However, little is known about the relationship between radio exposure and drivers of electoral participation in Kenya. This research thus examines the correlation between ... -
Sociodemographic Characteristics and Political Attitudes as Correlates of Women Voters’ Electoral Participation in Counties in Kenya
(Politikon: The IAPSS Journal of Political Science, 2020)This article examines sociodemographic characteristics and political attitudes predicting women voters’ participation in the 2013 general election in Kakamega County, Kenya. Survey data from 372 women voters were collected ... -
Women Voters’ Radio Exposure by Sociodemographics During the 2013 Kenya General Election Campaigns in Kakamega County: Implications for Policy and Broadcast Journalism
(African Journalism Studies, 2020)Sociodemographics shape audience exposure to radio. However, it remains unclear whether these sociodemographics correlate with women voters’ radio exposure during elections in Kenya. Grounded in political mobilization, ... -
Influence of radio on women voters’ political knowledge on the 2013 Kenyan general election
(Acta Universitatis Danubius. Communicatio, 2020)Prior research reveals a positive correlation between citizens’ radio exposure and political knowledge in Africa. However, little is known about the connection between women voters’ radio exposure and political knowledge ... -
Exposure and predictors of intention to use HIV pre-exposure prophylaxis (PrEP) among adolescent girls and young women: assessment of Jipende JiPrEP campaign in Kisumu, Kenya
(PAMJ-One Health, 2021)Introduction: Pre-exposure Prophylaxis (PrEP), an effective user-dependent HIV prevention method is especially viable for adolescent girls and young women (AGYW). Behavioral interventions designed to enhance uptake of and ...
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