Browsing Department of Communication and media technology by Issue Date
Now showing items 21-37 of 37
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Nexus between women voters’ radio exposure and grassroots electoral participation under the new devolved political dispensation in Kenya
(Некоммерческое партнерство Национальная ассоциация масс-медиа исследователей, 2020)This article examines the nexus between women voters’ radio exposure and participation in the 2013 Kenyan general election in Kakamega County located in the western part of the country. This research grounded in political ... -
Kisumu County Secondary School Students’ Preferences to Content Published In the Pulse Magazine in Retrospect to Negative Behaviour
(Scholars Middle East Publishers, Dubai, United Arab Emirates, 2020)Globally the print media has made strides in publishing content that is appealing to readers. The Kenyan mainstream newspapers have established colourful and sensational pullouts to attract youthful readers. Among the ... -
Women Voters’ Radio Exposure by Sociodemographics During the 2013 Kenya General Election Campaigns in Kakamega County: Implications for Policy and Broadcast Journalism
(African Journalism Studies, 2020)Sociodemographics shape audience exposure to radio. However, it remains unclear whether these sociodemographics correlate with women voters’ radio exposure during elections in Kenya. Grounded in political mobilization, ... -
Influence of radio on women voters’ political knowledge on the 2013 Kenyan general election
(Acta Universitatis Danubius. Communicatio, 2020)Prior research reveals a positive correlation between citizens’ radio exposure and political knowledge in Africa. However, little is known about the connection between women voters’ radio exposure and political knowledge ... -
Barriers to Interpersonal Communication as a Tool for Improving the Uptake of Voluntary Medical Male Circumcision in Siaya County, Kenya
(Journal of Health, Medicine and Nursing, 2020)Despite its acknowledged importance in health management, particularly when dealing with such sensitive issues that transcend the boundaries of health as sexuality, stigma and discrimination, there is little research on ... -
The Significance of Livelihood Support Projects to Health Communication Strategies in Resource-deprived Settings: A Look at the Medical Male Circumcision Programme in Siaya County, Kenya
(Research on Humanities and Social Sciences, 2020)Behaviour change communicators and health experts often assume that individual beliefs and perceptions hold the key to explaining health behaviours, thereby ignoring the extraneous constraints that obtain in the ... -
The frequency of content with elements of negative behaviour published in the pulse magazine
(Quantum Academic Publisher, 2020)Globally the print media has made strides in publishing content that is appealing to readers. The Kenyan mainstream newspapers have established colourful and sensational pullouts to attract youthful audience. Among the ... -
Kisumu County Secondary School Students’ Preferences to Content Published In the Pulse Magazine in Retrospect to Negative Behaviour
(Scholars Middle East Publishers, Dubai, United Arab Emirates, 2020-10-05)Globally the print media has made strides in publishing content that is appealing to readers. The Kenyan mainstream newspapers have established colourful and sensational pullouts to attract youthful readers. Among the most ... -
Kisumu County Secondary School Students’ Preferences to Content Published In the Pulse Magazine in Retrospect to Negative Behaviour
(Scholars Middle East Publishers, Dubai, United Arab Emirates, 2020-10-05)Globally the print media has made strides in publishing content that is appealing to readers. The Kenyan mainstream newspapers have established colourful and sensational pullouts to attract youthful readers. Among the most ... -
The frequency of content with elements of negative behaviour published in the pulse magazine
(Quantum Academic Publisher, 2020-10-18)Globally the print media has made strides in publishing content that is appealing to readers. The Kenyan mainstream newspapers have established colourful and sensational pullouts to attract youthful audience. Among the ... -
Exposure and predictors of intention to use HIV pre-exposure prophylaxis (PrEP) among adolescent girls and young women: assessment of Jipende JiPrEP campaign in Kisumu, Kenya
(PAMJ-One Health, 2021)Introduction: Pre-exposure Prophylaxis (PrEP), an effective user-dependent HIV prevention method is especially viable for adolescent girls and young women (AGYW). Behavioral interventions designed to enhance uptake of and ... -
Radio Exposure and Drivers of Electoral Participation among Women Voters under the New Devolved Political Structure in Kenya
(Romanian Journal of Communication and Public Relations, 2021)Radio dominates the news media ecosystem in Kenya. However, little is known about the relationship between radio exposure and drivers of electoral participation in Kenya. This research thus examines the correlation between ... -
Employees’ Perception on Internal Communication during Unrest in Public Universities in Western Kenya
(EAS Journal of Humanities and Cultural Studies, 2021)Public universities in Kenya have experienced recurrent employees’ unrest which could be as a result of ineffective internal communication between the university and its employees. During crisis, effective internal ... -
Fear-arousing persuasive communication and behaviour change: Covid-19 in Kenya
(Intellect, 2021)With the absence of immunological, pharmacological or any other known medical interventions, the change in norms, behaviour and attitude of the public remains the only possible way that may be considered for prevention and ... -
Important pillars in delivery of mass campaign messages to a target audience through earned media
(Maseno University, 2022)Over the years, the remits of different theoretical and policy discourses on media issues have dealt with how conventional forms of mass media are a crucial ingredient for effective media campaigns. They have marked and ... -
Media Exposure and Awareness Creation: Examination of a Vernacular Radio Health Programme on Type 2 Diabetes
(Scholars Middle East Publishers, Dubai, United Arab Emirates, 2023-04-30)Communication research has established a cause-effect relationship between amount of media exposure and audience awareness about issues in the society. Against this, different media programmes have been rolled out in an ... -
Use of peer-education as an interpersonal communication channel in the voluntary medical male circumcision campaign to prevent HIV infections
(Jozac Publishers, 2024-07-25)Behaviour change communication experts recognise peer-education as an important propeller of health communication owing to its ability to engender compliance through characteristic sharing. This study examines the utility ...