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Corporate Social Responsibility in Four and Five Star Hotels in Kenya
(Research Gate, 2017)
Corporate social responsibility as a major aspect of societal marketing is under explored and under reported
in the hospitality industry in Kenya. This article compiles primary and secondary data on corporate social ...
Enhancing Competitiveness Through Guests’ Experiences: A Typology of Customer Experiences in Upscale Hotels
(Routledge, 2017)
This study sought to develop a marketing model that can enhance
the competitiveness of four- and five-star hotels in Kenya. The main
factors generating guests’ expectations and delight were investigated after focusing ...