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An importance-performance analysis of food service attributes in gastro-tourism development in Western Tourist Circuit, Kenya

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dc.contributor.author George Otieno Obonyo, Monica Awuor Ayieko, Oscar Ouma Kambona
dc.date.accessioned 2020-12-02T12:09:24Z
dc.date.available 2020-12-02T12:09:24Z
dc.date.issued 2012
dc.identifier.uri https://repository.maseno.ac.ke/handle/123456789/3195
dc.description.abstract Tourism development has principally focused on the tangible tourism products thereby overlooking the intangible element such as service. This study aimed to evaluate food service attributes in gastro-tourism development in the Western Tourist Circuit, Kenya. A total of 166 top and middle level managers were selected from 62 hotels for this study using multi-stage sampling method. Several food service attributes were identified and used to structure self-administered questionnaires. The data collected were analyzed using descriptive statistics, Factor, regression and importance-performance analysis. The findings indicate that perceived importance-performance of food service attributes in gastro-tourism development varied considerably. Three factors identified were food service output, food service input both perceived to be important with good performance; and food service process perceived important but hoteliers’ performance on the same was poor. The findings provide intuitively appealing strategies for hoteliers and tourism promoters in Western Tourist Circuit, Kenya to set priorities for developing gastro-tourism through food service attributes. en_US
dc.publisher Sage Publications en_US
dc.subject Food service attributes, gastro-tourism development, importance-performance analysis, Western Tourist Circuit, Kenya en_US
dc.title An importance-performance analysis of food service attributes in gastro-tourism development in Western Tourist Circuit, Kenya en_US
dc.type Article en_US


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