Browsing School of Medicine by Author "KENNEDY ONYANGO"
Now showing items 1-1 of 1
-
INFLUENCE OF DIGITAL MARKETING STRATEGIES ON PERFORMANCE OF CUTFLOWERS EXPORTING FIRMS IN KENYA
KENNEDY ONYANGO (University of Nairobi, Kenya, 2016)Digital marketing is one of the strategies used by firms for marketing communication and products promotion. Digital marketing contributes to the marketing mix by connecting with clients and creating leads to new business ...