School of Business and Economics: Recent submissions
Now showing items 181-200 of 247
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Mediating Effect of Marketing Communication in the Relationship between Entrepreneurial Orientation and Micro-Entreprise
(2011)Performance of micro-enterprises has been linked to entrepreneurial orientation (EO). However, this cannot be viewed in a direct perspective as suggested in past studies because this direct link accounts for a small ... -
Influence of Marketing Communication on Micro-Enterprise Performance in Kericho County, Kenya
(2011)Past research has shown that marketing communication influences financial performance of firms never the less, scanty information is available on non-financial measures. This Study intends to empirically determine the ... -
Effect of Microfinance Services on the Financial Empowerment of Youth in Migori County, Kenya
(2012)The current global youth population is the largest in history. Of the world's 3 billion people estimated to be under the age of 25, approximately 1.3 billion are between the ages of 15 and 24. This group is faced with ... -
The relationship between customer service quality and customer loyalty among retail pharmacies in Western Kenya
(2012)The sought to establish the effect of relationship quality on customer loyalty among registered pharmaceutical firms in Western Kenya. The study used descriptive research design in which multistage sampling technique ... -
Measuring Organization Performance: From Balanced Scorecard to Balanced ESG Framework
(2015)Continuous performance is the objective of any organization because only through this, can organizations grow and progress. Moreover, organizational performance is one of the most important constructs in management ... -
Dynamics of Current Account Deficit: A Kenyan Experience
(2017-04)Large and persistent current account deficits are among the most serious problems of many developing countries. The Current Account in Kenya has continuously been in deficit in the last three decades prompting the ... -
Causality between current account and budget deficits in Kenya
(Adonis & Abbey Publishers, 2009-01-01)The theoretical framework of National Income Identity in economic theory shows that there exist a relationship between the budget and the current account deficit. In this paper, we provide an exhaustive characterization ... -
Is Kenya’s Current Account Sustainable ? A Stationarity and Co integration Approach
(2013-09-30)The objective of this paper is to examine the sustainability of the current account deficits in Kenya. In this respect, stationarity and Cointegration test was employed to ascertain sustainability of the current account ... -
Cointegration Relationship Between Exchange Rate Volatility and Performance of Nairobi Securities Exchange Market, Kenya
(2016)The stock exchange markets in developing countries are generally characterized as unstable and shallow. The current international integration of financial markets provides a channel for currency depreciation to affect ...