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Influence of Marketing Communication on Micro-Enterprise Performance in Kericho County, Kenya
(2011)
Past research has shown that marketing communication influences financial
performance of firms never the less, scanty information is available on non-financial
measures. This Study intends to empirically determine the ...
Might SACCOs be tribally managed successfully
(2011)
Savings and co-operative societies (SACCO) serve as an economic cushion for
employees' social welfare, however members bear the brunt of huge losses caused by
mismanagement despite the set out regulations and guidelines. ...
Head teachers’ Computer Competency and Computerized Management Systems Adoption in Public Primary Schools, Kadibo Division, Kenya
(2011)
Introduction of education management information systems may contribute to
improved management and academic performance. Kenyan schools however still use
manual record keeping for daily managerial activities. Relationship ...
Determinants of sugar market performance under imperfect market conditions: Empirical evidence from Kenya
(2011)
This study investigates market (supply and demand) factors causing high
pricing, which influences performance of the locally manufactured sugar
from the six (n=6) manufacturing firms in Kenya. The study was based ...
Literature Review on Strategic Fit and Performance of Public Universities in Western Kenya
(2011)
Strategic fit is defined as an alignment and has assumed a core position in both
organizational studies and strategic management research. Theoretical literature links
strategic fit to desirable performance implications. ...
Challenges and Opportunities of Kenyan artisanal Fish Industry
(2011)
This paper examines the challenges and opportunities of the artisanal (small
scale, non-commercial) fish sector in Kenya which has a potential to significantly contribute
to the country's economy through employment ...
Application of the Marketing Concept and Performance of Supermarkets in Kisumu City, Kenya
(2011)
This paper sought to examine the relationship between the application
marketing concept and performance of retail supermarkets in Kisumu City, Kenya. The study
adopted descriptive survey design to explore the above ...
Biosecurity Factors Informing Consumer Preferences for Indigenous Chicken: A Literature Review
(2011)
Indigenous chicken sector exhibits a very low adoption of biosecurity practices,
thus is highly precarious in the wake of avian disease outbreak. Consumer preferences on
the other hand seem strong for this chicken ...
Relationship between use of Information Communication Technologies (ICT) and the performance of small enterprises in Kisumu city
(2011)
Information communication technologies (ICT) offer options for developing and improving
products to achieve a competitive edge in the marketplace. ICT is a key driver of business
strategy and its efficiency and ...
Might SACCOs be tribally managed successfully
(2011)
Savings and co-operative societies (SACCO) serve as an economic cushion for employees'
social welfare, however members bear the brunt of huge losses caused by mismanagement
despite the set out regulations and guidelines. ...