Validating Biosecurity Principles for Indigenous Chicken Scale

Abstract

Indigenous chicken are populous in most developing countries, supporting the livelihoods of many rural folks yet are produced under very low or no biosecurity principles, leading to low productivity. Consumers on the contrary, exhibit high preferences for indigenous chicken. The research question was: what are the consumer attitudes on biosecurity principles for indigenous chicken? The aim of the study was to validate a psychometric scale to measure consumer attitudes on biosecurity principles for indigenous chicken. The sub-aims were to reduce scale so it clearly measures the constructs and to test one hypothesis: H0: There are no significant consumer attitudes on biosecurity principles for indigenous chicken in Kisumu City, Kenya. Starting from a 74-item with 4: 1 subject to item ratio biosecurity principles for indigenous chicken scale constructed using Fishbein's Multiattribute model, the …