Search
Now showing items 1-1 of 1
Association Between Market Penetration Strategy by Rural Electrification Authority and Performance of Small and Medium Enterprises: A Case of Siaya County, KenyA
(Maseno University, 2016)
Market penetration is the activity or fact of increasing the market share of an existing
product. The market penetration strategy by Rural Electrification Authority (REA) is an
enhanced electricity connectivity programme ...