Browsing School of Business and Economics by Author "OKELO, Lameck Odhiambo"
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Effect of relationship marking on customer loyalty to brand Choice: a survey of supermarkets in Kisumu city
OKELO, Lameck Odhiambo (Maseno University, 2018)Essential and deliberate marketing practices like quality products, quality of services, as well as appropriate product pricing among others must be employed to retain .key customers besides attracting new ones. At an ...