Browsing School of Business and Economics by Author "OBURA, Mary Wasiaya"
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Effect of internal factors on choice of foreign market entry Strategies of multi-national cement manufacturing firms in Kenya:a case of Bamburi cement limited
OBURA, Mary Wasiaya (Maseno University, 2016)The environment in which the organizations operate is never static. Firms depend on the environment for the required resource and a profitable market for their goods and services. Existing evidence shows that there is ...