Browsing School of Business and Economics by Author "Ochieng’, Lichin. Obiero"
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Effect of promotional mix strategies on non-financial performance of supermarkets in Kisumu city, Kenya.
Ochieng’, Lichin. Obiero (Maseno University, 2022)Retail sector in Kenya contributes averagely 10% of GDP to the economy according to Cyton survey, 2017. Oxford business group report, Kenya 2016 showed that performance of retail sector in Kenya is still low in terms of ...