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    Impact of diaper television advertisements on consumer purchasing behavior in Kisumu city, Kenya. 

    Mwanja, Grace L. S. (Maseno University, 2017)
    Advertising is a form of communication and a marketing strategy that marketers can use to make their products known. There are various marketing strategies and communication media today but not all of them are effective, ...

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    AuthorMwanja, Grace L. S. (1)Subject
    Communication and Media Studies (1)
    ... View MoreDate Issued
    2017 (1)
    Has File(s)No (1)

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