Department of Business Administration: Recent submissions
Now showing items 61-80 of 99
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Mediating Effect of Marketing Communication in the Relationship between Entrepreneurial Orientation and Micro-Entreprise
(2011)Performance of micro-enterprises has been linked to entrepreneurial orientation (EO). However, this cannot be viewed in a direct perspective as suggested in past studies because this direct link accounts for a small ... -
Influence of Marketing Communication on Micro-Enterprise Performance in Kericho County, Kenya
(2011)Past research has shown that marketing communication influences financial performance of firms never the less, scanty information is available on non-financial measures. This Study intends to empirically determine the ... -
Effect of Microfinance Services on the Financial Empowerment of Youth in Migori County, Kenya
(2012)The current global youth population is the largest in history. Of the world's 3 billion people estimated to be under the age of 25, approximately 1.3 billion are between the ages of 15 and 24. This group is faced with ... -
The relationship between customer service quality and customer loyalty among retail pharmacies in Western Kenya
(2012)The sought to establish the effect of relationship quality on customer loyalty among registered pharmaceutical firms in Western Kenya. The study used descriptive research design in which multistage sampling technique ... -
Measuring Organization Performance: From Balanced Scorecard to Balanced ESG Framework
(2015)Continuous performance is the objective of any organization because only through this, can organizations grow and progress. Moreover, organizational performance is one of the most important constructs in management ... -
Biosecurity Factors Informing Consumer Preferences for Indigenous Chicken: A Literature Review
(2011)Indigenous chicken sector exhibits a very low adoption of biosecurity practices, thus is highly precarious in the wake of avian disease outbreak. Consumer preferences on the other hand seem strong for this chicken ... -
Head teachers’ Computer Competency and Computerized Management Systems Adoption in Public Primary Schools, Kadibo Division, Kenya
(2011)Introduction of education management information systems may contribute to improved management and academic performance. Kenyan schools however still use manual record keeping for daily managerial activities. Relationship ... -
Might SACCOs be tribally managed successfully
(2011)Savings and co-operative societies (SACCO) serve as an economic cushion for employees' social welfare, however members bear the brunt of huge losses caused by mismanagement despite the set out regulations and guidelines. ... -
Effect of airport expansion on business opportunities in Kisumu
(2011)The objective of this study is to analyze the effect of airport expansion on business opportunities. The study location was in Kisumu, Kenya and the population was 11,132 businesses comprising of wholesalers, retailers, ... -
Mediating Effect of Marketing Communication in the Relationship between Entrepreneurial Orientation and Micro-Entreprise
(2011)Performance of micro-enterprises has been linked to entrepreneurial orientation (EO). However, this cannot be viewed in a direct perspective as suggested in past studies because this direct link accounts for a small ... -
Influence of Marketing Communication on Micro-Enterprise Performance in Kericho County, Kenya
(2011)Past research has shown that marketing communication influences financial performance of firms never the less, scanty information is available on non-financial measures. This Study intends to empirically determine the ... -
Literature Review on Strategic Fit and Performance of Public Universities in Western Kenya
(2011)Strategic fit is defined as an alignment and has assumed a core position in both organizational studies and strategic management research. Theoretical literature links strategic fit to desirable performance implications. ... -
Application of the Marketing Concept and Performance of Supermarkets in Kisumu City, Kenya
(2011)This paper sought to examine the relationship between the application marketing concept and performance of retail supermarkets in Kisumu City, Kenya. The study adopted descriptive survey design to explore the above ... -
Adding Customer Value Through Effective Distribution Strategy: The Case of Coca-Cola's Equator Bottlers Limited, Kenya
(VDM Publishing, 2011)Adding Customer Value Through Effective Distribution Strategy: The Case of Coca-Cola's Equator Bottlers Limited, Kenya -
Chronic dietary aflatoxins exposure in Kenya and emerging public health concerns of impaired growth and immune suppression in children
(Ivyspring International Publisher, 2011)Page 1. Available online at http://ajol.info/index.php/ijbcs Int. J. Biol. Chem. Sci. 5(3): 1325-1336, June 2011 ISSN 1991-8631 © 2011 International Formulae Group. All rights reserved. Review http://indexmedicus.afro.who.int ... -
The relationship between customer service quality and customer loyalty among retail pharmacies in Western Kenya
(2012)The sought to establish the effect of relationship quality on customer loyalty among registered pharmaceutical firms in Western Kenya. The study used descriptive research design in which multistage sampling technique ... -
Influence of promotional strategies on banks performance
(African Field Epidemiology Network, 2012)This paper examines the nature and influence of the relationship between the bank's promotional strategies and its performance and seeks to determine the importance of promotional strategies in explaining the bank's ... -
The future of organizations: Musings of a Manager
(Leena and Luna International, 2013-04)The future of organizations: Musings of a Manager
