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Influence of Marketing Communication on Micro-Enterprise Performance in Kericho County, Kenya
(2011)
Past research has shown that marketing communication influences financial
performance of firms never the less, scanty information is available on non-financial
measures. This Study intends to empirically determine the ...
Mediating Effect of Marketing Communication in the Relationship between Entrepreneurial Orientation and Micro-Entreprise
(2011)
Performance of micro-enterprises has been linked to entrepreneurial orientation
(EO). However, this cannot be viewed in a direct perspective as suggested in past studies
because this direct link accounts for a small ...