Browsing Department of Business Administration by Subject "Cost Leadership Strategy, Performance, Radio Broadcasting Firms, Kisumu County, Kenya, Marketing Strategies."
Now showing items 1-1 of 1
-
Association Of Cost Leadership Strategy With Performance Of Radio Broadcasting Firms Based In Kisumu County, Kenya
(Novelty Journals, 2017)Marketing strategies literature show that cost leadership strategies are important drivers of performance and competitive advantage among firms. However, there is no literature about radio broadcasting firms, the association ...