Browsing Department of Business Administration by Subject "Betting, Lotteries and Gaming Act; Family business; Gambling houses; Legal formality; Cultural orientations; Involuntary tax; Cash flow; Marketing communication; Entrepreneurial Survival; Coronavirus; COVID-19; Pandemic"
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Might legalized gambling expose Kenyan microenterprises to survival risks during COVID-19 Pandemic?
(Maseno University, 2023)Microenterprises are very small in size but growth-oriented enterprises largely dependent on founder’s cultural orientation for survival. Kenya enacted a legal framework on micro and small enterprise development in 2012. ...