Browsing Department of Business Administration by Author "Beatrice A Awino, Victor L Aliata"
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Association Of Cost Leadership Strategy With Performance Of Radio Broadcasting Firms Based In Kisumu County, Kenya
Beatrice A Awino, Victor L Aliata (Novelty Journals, 2017)Marketing strategies literature show that cost leadership strategies are important drivers of performance and competitive advantage among firms. However, there is no literature about radio broadcasting firms, the association ...