Browsing Accounting and Finance by Author "LUDENYO, Jesse Isiaho"
Now showing items 1-1 of 1
-
Effect of cognitive biases on individual investment decision in stock market among teachers in Vihiga sub county, Kenya
LUDENYO, Jesse Isiaho (Maseno university, 2021)Globally, investment in the stock market is paramount to the establishment of a vibrant economy and personal wealth building and in some instances is influenced by behavioral factors such as cognitive biases. According to ...