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Effect of Marketing Mix Strategy on the Relationship Between Service Quality and Customer Satisfaction of Customers of Listed Commercial Banks in Nairobi City, Kenya
(Maseno University, 2017)
Marketing strategy remains a critical driver of customer satisfaction and competitiveness in the banking industry globally. Despite this, commercial banks in Kenya are yet to attain required customer satisfaction levels. ...
Entrepreneurial Orientation and Firm Performance: The Mediating Role of Marketing Communication in Micro-Enterprises in Kericho County, Kenya
(Maseno University, 2017)
Micro-enterprise sector is paramount to economic growth and development in many countries. In Kenya the sector has provided a steady growth in employment from 67.5%- 83.4% between 2010 and 2014. However; it contributes ...
Effect of Strategic Change and Firm Characteristics on Performance of Firms In the Alcohol Industry, Kenya
(2017)
Strategic change is global-wide and impacts on the content of strategy. The relationship between strategic change and performance reveals an equivocal findings suggesting that the relationship may be affected by factors ...
Effectiveness of strategic control among commercial Banks in Kisumu city, Kenya
(Maseno University, 2017)
According World Bank report banking industry contributes enormously to socio -economic developments of regions and countries. Banks employ, finance and contribute to GDP. However, a report by Central Bank of Kenya indicates ...
Implementation and effect of integrated financial management information system on public financial management in Kisumu county, Kenya
(Maseno University, 2017)
Integrated Financial Management Information systems (IFMIS) is believed to enhance Public Sector financial management by providing real-time information used in decision making by managers. However, while other studies ...
Effect of competitive strategies on non-financial performance of Kenya commercial bank, Kenya
(Maseno University, 2017)
The financial sector plays a vital role in economic growth for instance it contributed 83.2% of GDP in 2015. Despite being one of the largest banks with an asset base of KES 366 Billion and KES 266 Billion in customer ...
Effect of teacher appraisal on academic Performance in Homabay sub-county, Kenya
(Maseno University, 2017)
Kenya government through Ministry of Education has invested heavily on teacher appraisal with the hope of improving education standards. This has been evidenced through funds directed to the department of Quality Assurance ...
Effect of credit management practices on loan repayment performance in micro finance institutions in Kisumu town, Kenya
(Maseno University, 2017)
Loan Repayment Performance is the ability of a borrower to service his loan effectively as and when loan installments fall due. Whereas the existing microfinance institutions have contributed in bridging the credit access ...
Influence of enterprise risk management strategies on performance of medium scale businesses in Kisumu city, Kenya
(Maseno University, 2017)
The ability of the management of medium scale enterprises (MEs) to carefully identify the risks that their businesses could face and take appropriate counter-actions will certainly lead to successful and profitable ventures ...
Effect of resource utilization on performance of Homa bay county government, Kenya
(Maseno University, 2017)
County governments as second level Government should play a vital role in the development of the economy through efficient utilization of resources and better performance. Resources are key factors of production and ...