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Effect of relationship marketing on customer loyalty to brand choice: a survey of supermarkets in kisumu city
(2018)
Organizations entirely rely on a proportion of core customers for profitability and financial survival. Essential and deliberate marketing practices like quality products, quality of services, as well as appropriate product ...
Effects of marketing communication strategies on organizational performance of beauty product firms in Kisumu
(Maseno University, 2018)
The marketing industry today is facing a massive challenge. The old traditional media channels used to market products and services and persuade customers is losing its momentum and effectiveness due to changing customer ...