Search
Now showing items 1-1 of 1
Entrepreneurial Orientation and Firm Performance: The Mediating Role of Marketing Communication in Micro-Enterprises in Kericho County, Kenya
(Maseno University, 2017)
Micro-enterprise sector is paramount to economic growth and development in many countries. In Kenya the sector has provided a steady growth in employment from 67.5%- 83.4% between 2010 and 2014. However; it contributes ...