Browsing Business Administration by Author "LUSALA, Aliata Victor"
Now showing items 1-1 of 1
-
Effect of Marketing Mix Strategy on the Relationship Between Service Quality and Customer Satisfaction of Customers of Listed Commercial Banks in Nairobi City, Kenya
LUSALA, Aliata Victor (Maseno University, 2017)Marketing strategy remains a critical driver of customer satisfaction and competitiveness in the banking industry globally. Despite this, commercial banks in Kenya are yet to attain required customer satisfaction levels. ...