Browsing Business Administration by Author "ANYANGO, Aileen Osongo"
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Effect of customer-centric strategies on non-financial Performance of KCB bank ltd, Kenya
ANYANGO, Aileen Osongo (Maseno University, 2017)Customer-centric strategy (CCS) refers organizational orientation and aligning of resources to effectively respond to the ever-changing needs of the customer while building mutually profitable relationships. KCB Bank adopted ...