School of Business and Economics: Recent submissions
Now showing items 181-184 of 184
-
Analysis of service quality, quality management practices and organizational performance of private healthcare facilities in Nairobi county, Kenya
(2017)ABSTRACT Private healthcare has a significant market share, approximately 50% in Sub –Saharan Africa. Private healthcare in Kenya contributed 2.9% of the 4.7% of health investment in the year 2012. The sector contributes ... -
Entrepreneurial Orientation and Firm Performance: The Mediating Role of Marketing Communication in Micro-Enterprises in Kericho County, Kenya
(Maseno University, 2017)Micro-enterprise sector is paramount to economic growth and development in many countries. In Kenya the sector has provided a steady growth in employment from 67.5%- 83.4% between 2010 and 2014. However; it contributes ... -
Effect of Marketing Mix Strategy on the Relationship Between Service Quality and Customer Satisfaction of Customers of Listed Commercial Banks in Nairobi City, Kenya
(Maseno University, 2017)Marketing strategy remains a critical driver of customer satisfaction and competitiveness in the banking industry globally. Despite this, commercial banks in Kenya are yet to attain required customer satisfaction levels. ... -
Effect of Strategic Change and Firm Characteristics on Performance of Firms In the Alcohol Industry, Kenya
(2017)Strategic change is global-wide and impacts on the content of strategy. The relationship between strategic change and performance reveals an equivocal findings suggesting that the relationship may be affected by factors ...