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Mediational Role of Customer Emotions in the Relationship Between Customer Experience and Purchase Behavior in the Hotel Industry
(2019-07-31)
Consumers experience a broad range of emotions, both simultaneously and successively while interacting with service providers. The role and effect of emotion are drawing greater attention from marketing intellectuals in ...
Influence of Customer Experience Dimensions on Purchase behaviour in Kenyan Hotels
(European Journal of Business and Management, 2019-07-31)
Customer experience has been found to be a competitive edge for many hospitality industries. The growth and survival of many hotel industries depend on its ability to manage and create memorable experience. Research on ...
Effect Of Internal Budget Deficit Financing On Economic Growth In Kenya
(Noble Academic Publsiher, 2019)
Economic growth is an increase of a country’s output of goods and services commonly financed by internal and external sources some of which comprise public borrowings. Internal borrowing by Kenyan government has been ...
EFFECTS OF FOREIGN DIRECT INVESTMENTS ON KENYA’S MANUFACTURING EXPORTS TO REGIONAL TRADE BLOCS IN AFRICA
(2019)
Low GDP in Kenya has been contributed by overdependence in low value agricultural exports.
This scenario will be improved if it is supplemented by manufacturing exports to regional trade
blocs; Common Markets for East ...
Effect of Foreign Multilateral Aid and Foreign Bilateral Aid on Capital Formation in Kenya
(American Research Institute for Policy Development, 2019-09)
Low capital formation in Kenya, averaging rate 20.13% of GDP over the period 2006-2017 has kept
unemployment rate above 39% with more than 65 per cent of people living on less than $ 2 a day. Yet
previous studies do not ...
Land tenure challenges in Kisumu City, Kenya
(Net Journal of Social Sciences, 2019)
Rapid urbanization often results in land tenure conflicts commonly in urban fringe areas. Overly, this is
attributed to lack or in some instance unclear urban planning schemes. Kisumu city, the third largest city in
Kenya ...