| dc.description.abstract | L • . . UIiISAD
ABSTRACT
Clothingis probably one of the greatest sources of disagreement between adolescents .
andadults. Often parents and teachers have disagreed on personal appearance, habits,
behaviourand mannerisms of dressing of adolescents. Yet, very little research, if any,
has been conducted to identify factors that influence adolescents' clothing selection.
However,it is general knowledge that the motivation for human beings to cover and
decoratetheir bodies is for protection, modesty and adornment. Therefore this study
was undertaken to identify factors that influence clothing selection of Kenyan
adolescentsresiding in both rural and urban areas.
Thepopulation was adolescents in Kenya. The target population was adolescents aged
between 14-18years. The accessible population was drawn from Winam Division, of
KisumuDistrict and Mfangano Division of SubaDistrict.
Samplesurvey was used to identify adolescents who provided information on selected
variablesof the study. The levels of Education of the adolescents' chosen for the study
were standard eight to form three. A sample of 640 adolescents was drawn from two
divisions: 320 adolescents from Winam Division of Kisumu District and 320
adolescentsfrom Mfangano Island of Suba District. The data used was collected using
questionnaire, interviews and observations. The data was analyzed using descriptive
statistics,Chi-square test of independence and Analysis of variance.
VI
Results revealed that more urban adolescents selected their own clothing items than
their rural counterparts. More fathers in the rural than those in the urban selected their
son's clothing while more mothers in the urban than those in the rural purchased ~ clothing for their sons. Results also indicated that while more rural-adolescents selected
their own clothing in the open-air markets that sell both used and new clothes, urban
adolescents selected their clothing in the open-air markets that sell used clothes and
shops that sell new clothes.
The results implied that clothing channels used by the majority of adolescents were
clothing displays, videos, friends, newspapers, television sets and what other people
wear. The most highly considered clothing characteristics by the adolescents were:
workmanship and finish of the item, suitability for weather condition, fitting
characteristics, colour and design of the fabric, purpose and fibre content of the
material. School authorities, parents, society, religious norms, social activities, and
position held at school were some of the socio-cultural factors with the greatest
influence on adolescents' way of dressing. The most influential psychological factors
among others were: attractiveness, interests, cost of the item and attitude towards a style
of clothing.
Chi-square test of independence revealed that the influence of most of the selected
sources of information, clothing characteristics, socio-cultural and psychological factors
significantly varied with area of residence, gender, age, and education level of
adolescents.
VB
Analysis of variance revealed that there were significant differences between age
groups in the way they were influenced by all sources of information, clothing \ <characteristics, socio-cultural factors and psychological factors. However, there were no
significant difference in gender and area of residence in all the factors that influence
adolescents clothing selection except fashion shows newspapers and fashion magazines;
siblings, age mates, religion and other adults in the society; values and shops in which
the item is bought. The influence of gender was also observed to vary with position held
at school and religi | en_US |
