Analysis of avocado marketing in Trans-Nzoia district, Kenya

Abstract

The ability of small holder farmers to plant trees or expand traditional tree based system is limited to a number of factors. These factors are scarcity of resources, inadequate technical capacity and experience and market disincentives. Marketing of agro forestry produce is crucial for increasing the available money in the farming sector. Unfortunately, there is little information and experience on the dynamics of smallholder marketing in Kenya. The study was carried out in Sitatunga and Kaplamai locations of Kaplamai division, Trans Nzoia district to study the market dynamics and production challenges of avocado. Primary and secondary data was used; primary data was collected using questionnaires and observation. Published and unpublished materials formed sources of secondary data. Different players in avocado marketing were considered for study. The sample consisted of 30 farmers, 10 retailers and 10 …