Browsing Communication and Media Studies by Author "Mwanja, Grace L. S."
Now showing items 1-1 of 1
-
Impact of diaper television advertisements on consumer purchasing behavior in Kisumu city, Kenya.
Mwanja, Grace L. S. (Maseno University, 2017)Advertising is a form of communication and a marketing strategy that marketers can use to make their products known. There are various marketing strategies and communication media today but not all of them are effective, ...