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Mediating Role of Route Characteristics on Effect of Low-Cost Carriers on the Airline Market in Kenya

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dc.contributor.author Michael O. Aomo, David O. Oima, Moses N. Oginda
dc.date.accessioned 2020-11-23T12:28:27Z
dc.date.available 2020-11-23T12:28:27Z
dc.date.issued 2016
dc.identifier.uri https://repository.maseno.ac.ke/handle/123456789/2923
dc.description.abstract Studies show that low-cost carriers have gained 15.2% market shares while enplanement had increased by 38% following their emergence. Whereas frequency is directly influenced by airlines’ key factor such as turn-time, it, on the other hand, influences directly other airline market parameters. This proposes a mediation possibility. However, the mediating role of frequency on the relationship between turn-time on carriers’ market share, and the effect of low-cost carrier in Kenya was still unknown. The purpose of this study, therefore, was to investigate the mediating role of route characteristics on the effect of low-cost carriers on the airline market in Kenya. The specific objective of the study was to determine the effect of the mediating frequency on the relationship between turn-time and carriers’ market share. Using panel data of 2 airlines to capture both time-series and cross-sectional elements over the 72 months period, this paper will illustrate that frequency partially and off-the-scale significantly mediates turn-time-carrier’s market share relation. Path regression analysis is used to track the influence of the mediating route characteristics. en_US
dc.description.sponsorship American Journal of Industrial and Business Management en_US
dc.publisher Scientific Research Publishing en_US
dc.subject Carriers’ Market Share, Frequency, Low-Cost Carriers, Turn-Time en_US
dc.title Mediating Role of Route Characteristics on Effect of Low-Cost Carriers on the Airline Market in Kenya en_US
dc.type Article en_US


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