Browsing School of Business and Economics by Subject "Brand, Nation, positioning, Kenya, India"

Now showing items 1-1 of 1

    • Managing nations as brand entities; a focus on Kenya in relation to India 

      Jairo Kirwa Mise (International Journal of Advanced Scientific Research and Managemen, 2017)
      World Book Dictionary defines “Nation’ as a ‘sovereign state’ or ‘group of people, race or tribe having the same descent, language and origin.’ As of May 2008, United Nations had 192 Members excluding Vatican. Today, ...