Browsing School of Business and Economics by Author "Beatrice Chepngetich, Oscar Kambona Ouma, Fredrick Onyango Aila"
Now showing items 1-2 of 2
-
Influence of Customer Experience Dimensions on Purchase behaviour in Kenyan Hotels
Beatrice Chepngetich, Oscar Kambona Ouma, Fredrick Onyango Aila (2019-07-31)Customer experience has been found to be a competitive edge for many hospitality industries. The growth and survival of many hotel industries depend on its ability to manage and create memorable experience. Research ... -
Influence of Customer Experience Dimensions on Purchase behaviour in Kenyan Hotels
Beatrice Chepngetich, Oscar Kambona Ouma, Fredrick Onyango Aila (European Journal of Business and Management, 2019-07-31)Customer experience has been found to be a competitive edge for many hospitality industries. The growth and survival of many hotel industries depend on its ability to manage and create memorable experience. Research on ...