| dc.contributor.author | Martin Mabunda Baluku, Julius Fred Kikooma, Edward Bantu, Peter Onderi, Kathleen Otto | |
| dc.date.accessioned | 2020-08-27T07:26:06Z | |
| dc.date.available | 2020-08-27T07:26:06Z | |
| dc.date.issued | 2019-12-01 | |
| dc.identifier.uri | https://repository.maseno.ac.ke/handle/123456789/2405 | |
| dc.description.abstract | The purpose of this paper is to assess the impact of personal cultural orientation and behavioral aspect of cultural intelligence on subjective success in self-employment in a multi-ethnic context. Based on Sharma (J Acad Mark Sci 38: 787–806, 2010) taxonomy of personal cultural orientations, the paper examines the impact of interdependence and social inequality orientations on subjective success in self-employment (measured in terms of job satisfaction). Self-employed individuals working in multiethnic communities in East Africa (Uganda and Kenya) were compared with their counterparts in Germany operating in a less culturally or ethnically diverse context. Moderated mediation analysis using PROCESS macro model 8 is applied to measure the direct and indirect effects. Interdependence and social inequality cultural orientations were positively related to subjective success in self-employment for the … | en_US |
| dc.publisher | Springer Berlin Heidelberg | en_US |
| dc.subject | Self-employment, paid employment, global financial crisis. | en_US |
| dc.title | Impact of personal cultural orientations and cultural intelligence on subjective success in self-employment in multi-ethnic societies | en_US |
| dc.type | Article | en_US |
