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Impact of personal cultural orientations and cultural intelligence on subjective success in self-employment in multi-ethnic societies

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dc.contributor.author Martin Mabunda Baluku, Julius Fred Kikooma, Edward Bantu, Peter Onderi, Kathleen Otto
dc.date.accessioned 2020-08-27T07:26:06Z
dc.date.available 2020-08-27T07:26:06Z
dc.date.issued 2019-12-01
dc.identifier.uri https://repository.maseno.ac.ke/handle/123456789/2405
dc.description.abstract The purpose of this paper is to assess the impact of personal cultural orientation and behavioral aspect of cultural intelligence on subjective success in self-employment in a multi-ethnic context. Based on Sharma (J Acad Mark Sci 38: 787–806, 2010) taxonomy of personal cultural orientations, the paper examines the impact of interdependence and social inequality orientations on subjective success in self-employment (measured in terms of job satisfaction). Self-employed individuals working in multiethnic communities in East Africa (Uganda and Kenya) were compared with their counterparts in Germany operating in a less culturally or ethnically diverse context. Moderated mediation analysis using PROCESS macro model 8 is applied to measure the direct and indirect effects. Interdependence and social inequality cultural orientations were positively related to subjective success in self-employment for the … en_US
dc.publisher Springer Berlin Heidelberg en_US
dc.subject Self-employment, paid employment, global financial crisis. en_US
dc.title Impact of personal cultural orientations and cultural intelligence on subjective success in self-employment in multi-ethnic societies en_US
dc.type Article en_US


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