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Validating Measures in Business Research: Practical Implications

Show simple item record Aila, Fredrick Ombok, Benjamin 2018-01-24T07:20:43Z 2018-01-24T07:20:43Z 2015-08-31
dc.description.abstract Instrument validity, though at the heart of quantitative business research, has not been adequately treated by novice researchers and advisors alike, potentially invalidating otherwise good research. This paper reviews validity in business research and presents practical implications for its assessment. The paper finds immediate use among novice researchers and advisors in assessing instrument validity and by extension entire research validity. As a result, it is hoped quality of researches will improve warranting scrutiny by researchers in the fields of business studies and beyond. en_US
dc.title Validating Measures in Business Research: Practical Implications en_US
dc.type Article en_US

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