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Influence Of Human Resource Management Practices on The Performance of Small and Medium Enterprises in Kisumu Municipality, Kenya
(Maseno University, 2013)
This study investigated the influence HRM practices on the performance of SMEs in Kisumu
Municipality. HRM is the management function that implements strategies and policies
relating to the management of individuals. The ...
Analysis of the Effect of Customer Personality On Determinants of Customer Loyalty in the Banking Sector: A Survey of Banks in Homabay County, Kenya.
(Maseno University, 2013)
Marketing management research has advocated for the establishment of determinants of
customerloyaltyto improve customer retention and organization performance. Despite consumer
behavior theory emphasizing the importance ...
Analysis of the effect of customer personality on Determinants of customer loyalty in the banking sector: a Survey of banks in Homabay county, Kenya.
(Maseno University, 2013)
Marketing management research has advocated for the establishment of determinants of
customerloyaltyto improve customer retention and organization performance. Despite consumer
behavior theory emphasizing the importance ...