Browsing School of Business and Economics by Author "AWINO, Beatrice Akoth"
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Effect of Service Quality Management on The Relationship Between Market Challenger Strategies and Performance of Vernacular Radio Broadcasting Firms in Western Kenya.
AWINO, Beatrice Akoth (Maseno University, 2018)Globally, Kenya inclusive evidence shows that Radio remains crucial in the advertising market and development of democracy. Despite this, evidence shows that these firms face challenges in their performance in terms of ...